Publication

  • A *New* Primer of Visual Literacy
    David Reinfurt
    Author
    Inventory Press, 2019
  • GRANTEE
    David Reinfurt
    GRANT YEAR
    2018

Composite RGB color space from an assignment in VIS 216, G-e-s-t-a-l-t, at Princeton University to develop a new model for understanding the differences between additive and subtractive color.

A *New* Primer of Visual Literacy is the first graphic design text expressly of and for the twenty-first century. Synthesizing the pragmatic with the experimental, and a close understanding of design history with its extension through all contemporary means, the book builds on mid- to late-twentieth-century pedagogical models to convey advanced principles in an understandable form for students of all levels. David Reinfurt spent seven years developing a graphic design curriculum at Princeton University where three courses form a comprehensive introduction for undergraduate students. From July 11–13, 2018, Reinfurt will deliver consecutive days of public lectures in Los Angeles at the former Richard Neutra studio and now offices of Inventory Press, where *a graphic design exhibition* of 184 Princeton students will also be installed. Each day condenses one semester course into six 45-minute lectures—these will be recorded, transcribed, and form the basis of the book.

David Reinfurt is an independent graphic designer in New York City. He graduated from the University of North Carolina in 1993 and received an MFA from Yale University in 1999. Reinfurt worked as an interaction designer with IDEO San Francisco from 1995–97. On the first business day of 2000, he formed O-R-G inc., a flexible graphic design practice composed of a constantly shifting network of collaborators. Together with graphic designer Stuart Bertolotti-Bailey, Reinfurt established Dexter Sinister in 2006 as a workshop in the basement at 38 Ludlow Street on the Lower East Side in New York City. Dexter Sinister published the semi-annual arts magazine Dot Dot Dot from 2006–11. Together with Stuart Bertolotti-Bailey and Angie Keefer, Reinfurt set up a nonprofit institution called The Serving Library in 2011 which maintains a physical collection of art and design works, stages events, and publishes a semi-annual journal. Reinfurt currently teaches at Princeton University. He was the 2010 United States Artists Rockefeller Fellow in Architecture and Design, has exhibited widely and his work is included in the permanent collections of The Museum of Modern Art, Walker Art Center, Centres Georges Pompidou, and the Whitney Museum of American Art. David was the 2016–17 Mark Hampton Rome Prize fellow in Design at the American Academy in Rome.